GENTLE AND EFFECTIVE CLEANSING ? E45 Shower Cream provides gentle and effective cleansing for very dry, sensitive, and itchy skin to leave your skin feeling clean, soft, and hydrated. The body?s optimal skin pH can be between 4.7 and 5.75, and it?s important to preserve this in order to maintain the skin?s protective barrier and the optimal acid environment, whilst inhibiting the growth of bacteria. Our shower cream cleanses and moisturises the skin whilst also preserving the skin?s pH. ACTIVELY MOISTURISES ? The shower cream contains emollient ingredients to actively moisturise the skin whilst you shower, keeping it hydrated and preventing the skin drying out further. Moisturiser helps keep your skin looking and feeling nice but also protects the skin from external agents such as germs and pollution. You can use E45 Shower Cream daily on the body or hands to leave dry itchy skin feeling clean and hydrated. DERMATOLOGICALLY TESTED ? E45 Shower Cream has been dermatologically tested and does not contain any perfume or soap, making it a gentle formulation that is suitable for everyday use on very dry, sensitive, and itchy skin. The cream does not foam and cleanses your skin without drying it out, leaving it clean and soft. To use, simply apply to wet skin and massage in, then rinse off with water and gently pat dry. FOR BEST RESULTS: Use with E45 Cream or lotion to ensure end to end emollient therapy. Dry skin treatment relies on a complete skin care routine from cleansing to moisturizing to treatment if necessary.E45 Shower Cream is designed to help protect your skin from further drying, leaving it feeling soft and smooth. Free from soaps and detergents.